INOA™
 INOA™ is the L`Oréal Professional hair colour of the future. Odourless and 100% ammonia-free. L`Oréal Professional launches INO, the new professional permanent hair colour that can darken, lighten, or cover your white hair - all without ammonia. INOA™ marks a technological breakthrough which will completely transform you in-salon colour experience here at Toni & Guy Crewe.
 At the heart of the formula is the ODS* - a truly innovative technology rich in oil which optimises the effectiveness of the hair colour system, without the need for ammonia.
INOA's™ smooth, velvety texture is like that of a luxurious skin-cream and can improve scalp comfort during and after your colour service. Application after application your hair is better protected** and left with a smooth finish, for a softer touch and radiant shine.
* Oil Delivery System. Helps maintain the hairs natural level of lipids
and essential amino acids.
** Lipid penetration test. INOA v's classic permanent oxidation colorant after 1 and 5 applications.
 Lynsey Ashton, International Technical Director at Toni & Guy,
"Having experienced the benefits of INOA™, my clients have loved being a part of this new hair colour revolution. Traditional hair colour is a thing of the past..."
Jo O'Neill, International Technical Education Director at Toni & Guy,
"Once again Toni & Guy continues to offer our clients' the very best in professional hair colour"
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